I’m very grateful to the CSPDX folks for inviting me out to talk about tackling the content-at-scale challenges at Cloudability.
We chatted about many topics, including:
- Tips on setting proper KPIs and metrics to measure success (or failure)
- How to influence subject matter experts to contribute to the content creation and strategy for your business
- How to sell content initiatives to your leadership teams
- How content plays well with engineering, demand gen, sales, etc.
- And even a dive into favorite tools of the trade.
It was great to hear from some folks about the event:
It’s great to know that folks got a ton of insight and value out of the discussion. Thanks for all the folks who attended and for the new friendships. Definitely looking forward to more chats in 2017!