It’s easy to get folks excited about kicking off content projects. Regardless of which part of the content cloth you’re cut from (sales, marketing, support, brand, overall web, technical writing, whatever), the doing is the fun part.
Proper governance is where you end up saving a lot of time, money, and process pain as your content initiative, team, or output scales. I wrote about this in-depth on the CSForum site.
Here’s the lede of the piece for starters:
Content creation without governance is not a true content strategy. Routine auditing, workflow adjustments, and iterative learning are key processes of a working strategy and necessary for improving content over time. Explore this perspective on content governance and learn ways to gain buy-in for future content initiatives.
Of course, governance isn’t a simple thing. It takes as much strategy, craft, and upkeep as building the actual content. Let me know what you think about the article. Always down to discuss!